Since founding the first Farrell’s Extreme Bodyshaping (FXB) in 2001, Lance Farrell has remained focused on more than just workouts. He’s built a movement grounded in community and fueled by creativity.
A former national taekwondo champion turned fitness entrepreneur, Lance has envisioned a program that combined kickboxing, strength training, nutrition, and accountability. But what truly sets him apart is his commitment to turning fitness into a fun, purpose-driven lifestyle while bringing people together in the process.
A Champion of Community and Creativity
Lance is known for bringing bold, innovative ideas to the FXB member experience. The programs that not only drive results but also create deep member engagement and connection. Here are just some of the creative ways Lance has garnered community outreach:
- Red X Mystery is a community-driven challenge designed to get members out and about, exploring their neighborhoods and supporting local businesses. Participants collect stamps by visiting locations marked with a “Red X.” Those who complete the challenge are entered to win exciting prizes like free memberships, $1,000 cash, golf outings, and more.
- Farrell’s by the Sea is a unique experience that takes fitness to paradise. Members travel to tropical destinations to enjoy energizing workouts and well-deserved relaxation, combining health and vacation in one unforgettable event.
- Feeding America -Lance and the FXB community teamed up with Feeding America to help fight hunger. For an entire month, 20 meals were donated for every person who visited the center to try the program, turning workouts into meaningful impact for families in need.
- Referral contests are a staple at FXB Waukee. Members are regularly rewarded for sharing the program with friends and family. Think high-value, lifestyle-driven prizes like grills, bikes, and paddleboards—items our members actually want, just for helping others transform their lives through fitness and nutrition.
Leading with Heart
Serving as President of FIT Franchise Brands, the parent company behind FXB, and owner of FXB Waukee location continues to build stronger people and stronger communities. Lance’s legacy is one of passion, creativity, and service – and it lives on in every FXB class, every event, and every life touched by the program he built.
About Farrell’s Extreme Bodyshaping
Farrell’s eXtreme Bodyshaping was founded in 2001 by 6th degree Taekwondo Black Belt, Lance Farrell. FXB is a results-driven fitness program designed to empower individuals to achieve their health and wellness goals. With locations across the United States, FXB provides a comprehensive approach to fitness, combining strength training, cardio workouts, nutrition coaching, and accountability within a supportive community. Our 10-week challenge and ongoing training programs help members build lean muscle, burn fat, and adopt a healthy lifestyle that lasts a lifetime.
