Farrell's History

At Farrell’s eXtreme Bodyshaping, we keep our roots at the center of our organization. We have always followed the same mission: to inspire people to live with power and purpose.


Farrell’s eXtreme Bodyshaping’s founder and CEO, Lance Farrell, is a 6th-degree black belt in Taekwondo with one mission: to inspire people to live with power and purpose.

Lance Farrell began his Taekwondo journey under Grand Master Yong Chin Pak while studying at Iowa State University in 1980. In 1982, Lance began teaching Taekwondo over the summer in his hometown of Guthrie Center, Iowa. In 1985 Lance relocated his program to Creston, Iowa.

Lance continued pursuing his dreams, in addition to teaching, and attended the U.S. Olympic Sports Festival in 1989 and 1991. Lance received a silver and bronze medal and fulfilled his dream of competing at the Olympic Sports Festival. Lance moved to the capital city of Des Moines, Iowa to pursue fitness and martial arts full-time.

Inspired by the art of Taekwondo, the concepts of bodybuilding, and the martial arts culture of accountability, Lance created the Farrell’s 10-Week Session.

In 2001, the first 10-Week Session was held in Des Moines, Iowa. Forty Taekwondo parents and instructors joined–and the results were groundbreaking. The transformations the first 10-Week students experienced were remarkable, and word quickly spread.

To further the mission of empowering others, Farrell’s became a franchise in 2007 and has since expanded to over 50 locations across 10 states–and counting! Over 200,000 members have experienced their own transformation with Farrell’s. Since the inaugural 10-Week Session, members have lost over 4.75 million pounds of body fat. (That’s the weight of 386 elephants!) No other fitness company has produced results like Farrell’s.

For over 20 years, Farrell’s has stood the test of time. Today, Lance continues to lead the company with one mission in mind: to inspire others to live with power and purpose.



Our Kickboxing program will give you the opportunity to torch calories and get that lean, toned look in no time. Get started with the best kickboxing program around and see results faster than ever! Fitness Kickboxing provides a fun, high-energy, dynamic workout that’s great for anyone.

Our Strength Training program helps you deliver on your weight loss goals. From start to finish, our professional team will help you create a personalized workout plan to match your aspirations, then give you the tools you need to follow through.

There’s no such thing as overnight results, but you can get to where you want to be faster with good nutrition. Our coaches will work with you one-on-one to create a sustainable strategy that will help you eat right, shop smart, and plan ahead.​

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